Who We Are
The GenW Collab, formerly Bloom Financial Coaching, was founded on my commitment to educating and encouraging every woman I know on how to become financially literate, debt-free, generous, and a steward of her resources in order to positively impact and influence the communities to which God leads her.”
— julie w cimino, CFC, founder & executive director
In 2025 we became a registered California nonprofit corporation and are currently in the application process to become a tax-except 501(c)(3) organization. We hope to be gratefully accepting donations in 2027.
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Our Beliefs
01
Wealth is a tool for living and giving purposefully.
02
Your personal financial knowledge and relationship with money matters precisely because of what you and it make possible now and for generations to come.
04
Good decisions compound.
03
Every person is responsible for their themselves and worthy of financial peace.
06
Give today, tomorrow, and forever. There are no excuses for generosity.
05
Not all advice is good advice, and discernment and wisdom take time, patience, and—usually—quite a bit of discomfort.
07
We are all stewards of what we have.
Our Values
Love
The healthy kind.
Joy
The internal kind.
Compassion
The authentic, forgiving, and empathetic kind.
Patience
The responsive kind.
Faithfulness
The spiritual kind.
Kindness
The all-the-time and toward everyone kind.
And a mostly peaceful life.
Peace
The financial kind.
Self-control
The mature kind.
Generosity
The giving first and then-from-abundance kind.
A commitment to
paying it forward
This program is free to everyone.
To you, your family, your chosen family, your church family.
We are a collaborative of mission-minded staff, donors, and community partners who have been where you are. Which is why we work tirelessly at sharing hope, encouraging perseverance, and being the voice of wisdom and choice as we strive to positively transform the financial lives of every person we serve.